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April 21, 2010

ITN branches out with fashion app for the iPhone

ITN has launched a free fashion news application for Apple’s iPhone.

The application, branded The Fashion 411 app, features coverage of designer and high street collections, features on accessories, coverage of events and fashion shows and interviews with designers, models and other figures from the industry.

The content is also viewable on a dedicated YouTube channel.

Launch of the app extends ITN’s development of fashion content. ITN recently created London Fashion Week content for Grazia TV and has also worked with Hilary Alexander, fashion editor at the Daily Telegraph, on her show for Telegraph TV.

ITN has developed ten apps covering genres including news, music, sport, celebrity and video gaming.

Topics in this article : Digital Journalism , iPhone Apps , ITN , Mobile , New Media , Smartphones

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