New print and online readership data from audience measurement body Pamco suggests the Mail and Sun brands can both stake claim to the title of the UK’s most-read commercial newsbrand.

Pamco data puts the Mail top for total print and digital monthly brand reach. But The Sun takes the number one spot in the daily and weekly audience rankings.

In print, News UK red-top The Sun leads the weekday, six-day and Sunday market but the Daily Mail wins on Saturdays when it publishes the most-read newspaper edition of the week.