The Sun is the most read newsbrand in the UK, figures from the UK’s new readership measurement standard for the news publishing industry have shown.

Britain’s best-selling newspaper has the highest “total brand reach” at 33.3m monthly readers (including the Sun on Sunday), according to data from the Published Audience Measurement Company.

Pamco has replaced the National Readership Survey and is able to offer publishers greater insight into their digital audiences across all platforms.