Fighting for quality news media in the digital age.

  1. Data
  2. Audience Data
April 19, 2018

Sun is most-read UK newsbrand and dominates on mobile but Guardian top on desktop, new readership figures show

By Freddy Mayhew

The Sun is the most read newsbrand in the UK, figures from the UK’s new readership measurement standard for the news publishing industry have shown.

Britain’s best-selling newspaper has the highest “total brand reach” at 33.3m monthly readers (including the Sun on Sunday), according to data from the Published Audience Measurement Company.

Pamco has replaced the National Readership Survey and is able to offer publishers greater insight into their digital audiences across all platforms.

You've reached your limit of free articles

Please register now to continue reading

Already registered? Log in here
Websites in our network