Web traffic growth slows for nationals - Press Gazette

Web traffic growth slows for nationals

The Sun and Telegraph were the only national newspaper websites to post month-on-month unique user increases in August, according to ABCe figures.

Year-on-year web traffic growth slowed in August at most national newspaper websites, although the Telegraph and The Guardian bucked this trend.

Guardian Unlimited remained Britain’s most widely read newspaper website, despite slipping 1.5 per cent from July to 15.8 million unique users. The site has increased its monthly unique users by 26.4 per cent since August 2006.

The Sun Online posted record numbers, crossing the 10 million mark for the first time, a 37 per cent year-on-year increase. The Sun said 45 per cent of its traffic came from inside the UK.

Mail Online slipped slightly in August, dropping 2.4 per cent month-on-month to 11.6 million unique users. Its 150 per cent year-on-year growth in July was cut to 75 per cent, but it remained Britain’s fastest-growing newspaper website, and the second most widely-read globally. The Mail Online reported that 25 per cent of its traffic (2.9 million unique users) was from domestic users.

Telegraph.co.uk posted a 64 per cent annual growth figure, increasing its monthly unique users to 9.8 million, an 8.7 per cent increase over July.

Times Online dipped slightly in August, to 10.2 million unique users, and its annual growth has slowed to 14 per cent. The Times has for the first time released a geographical breakdown for web traffic. The News International title says 37 per cent of its web users are based in the UK.

The Mirror, Express and FT websites do not regularly publish ABCe data. The Independent plans to begin publishing its figures in the future.