UBM launches new web-apps for Built Environment titles - Press Gazette

UBM launches new web-apps for Built Environment titles

Publisher UBM Built Environment has announced the release of new iPad orientated apps for its three biggest magazines, Building, Building Design and Property Week.

The publishing company announced that it will be attempting to harness the full technological ability of tablets by releasing the trio of HTML5 web apps.

The apps, which have been developed by Abacus e-media, are optimized for use with Apple’s iPad and allow for an app like experience online, without the inconvenience of updating every time new content is released, as the company will be able to update the sites in real time.

One of the biggest advantages to HTML5 apps is the fact that content can be stored for offline reading.

The move is seen as the next digital step for the company, which currently publish 22 magazines.

Phil Clark, digital & audience director at UBM BE said: ‘These apps are a natural extension of our digital platform strategy following our roll out of mobile sites and iPhone and iPad apps for the UBM BE media brands in 2011.”

Anna Winston, Building Design head of digital said: ‘Architecture lends itself beautifully to the tablet browsing experience – we can include more detail, plans and project images in a way that feels instinctive.

‘By choosing to develop a HTML5 app we’ve been able to do something truly innovative and create a flexible product that can grow and change with our audience, without the restrictions of the app store.”

The tablet apps are now available for a free 14 day trial to all iPad users. After the trial period a subscription is required.

To access the apps follow these URLs from your iPad device:

Building Design: http://www.bdonline.co.uk/tabletapp

Building: http://www.building.co.uk/tabletapp

Property Week: http://www.propertyweek.com/tabletapp



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