Trinity Mirror has announced the £8m acquisition of Communicator Corp, a digital communications company specialising in providing email and mobile communications.
According to a release sent out this morning Communicator Corp reported revenues of £3.5m and operating profit of £1m in its latest accounts to the year ended 31 March 2011.
This acquisition furthers Trinity Mirror’s aim to build a network of digital marketing services businesses.
In 2008 Trinity Mirror acquired Rippleffect, a digital marketing services specialist offering website design and development, e-commerce, social media and on-line advertising.
Communicator Corp perfectly complements the Rippleffect business by adding email and mobile communications to the services currently offered.
Trinity CEO Sly Bailey added:
Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics.
The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.
Personalisation and targeted content are increasingly sought after by marketers in a multi-channel world and Communicator Corp is recognised in the industry for its ability to meet this demand.
This investment is another demonstration of our strategic intent to drive more diversified revenue streams across multiple media channels and accelerate our growth into a multimedia business.