Reach has appointed two new senior leaders to oversee “the ongoing delivery of our digital strategy” at the Daily Mirror, a week after confirming Caroline Waterston as the paper’s permanent editor-in-chief.
Anne-Marie Tomchak, a former British Vogue digital strategy executive and BBC News presenter who has led a communications consultancy since 2020, joins the Mirror as digital editorial director.
Nic Keaney, most recently managing editor of Pink News, will be the Mirror’s audience and content director.
Editor-in-chief Waterston told colleagues in an email that Tomchak “will work closely with me to lead and develop the Mirror multimedia brand”, with a particular focus on “growing our audience and ensuring that relevant content is increasingly valuable, unique and impactful to our readers”.
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In Keaney’s new role she will lead the senior digital editing team, Waterston said, with a remit to “showcase the best content both from our print newspaper and original online-first content”.
Waterston also announced that Tom Carlin, currently the Mirror’s deputy editor, has been promoted to deputy editor-in-chief, adding that “these appointments confirm my leadership team”.
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