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  1. The Wire
August 4, 2022

LBC fills drivetime vacancy

Tom Swarbrick will succeed Eddie Mair.

LBC has announced that Tom Swarbrick will take on its drivetime slot, succeeding Eddie Mair who is retiring after 40 years in broadcasting.

Swarbrick first joined LBC in 2012 and was chief correspondent. He moved to be head of broadcast at Downing Street but after nearly four years returned to the radio station in 2018.

Most recently he has been presenting LBC’s late-night weekday programme between 10pm and 1am and Swarbrick on Sunday at 10am. He will take on the 4pm drivetime slot from September.

Swarbrick said: “From cub reporter to presenter of the flagship Drive show, I’ve been able to call LBC my home for the best part of a decade and I want to make the show an exciting, memorable programme that puts LBC’s audience at its heart.

“To be asked to follow on from Eddie Mair, a titan of this industry, is a huge honour particularly at a time of such national and international turbulence.”

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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