Platform profile: How to reach the 70 million people using Snapchat for news
Press Gazette spoke with Snapchat's UK head of partnerships about how news can succeed there.
BySnapchat
Reliance on social media sees profits fall and jobs cut at Pink News
However the chief executive told Press Gazette in August Pink News should break even this year.
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Pink News makes ‘significant shift’ towards direct partnerships as social media monetisation falls
Pink News has seen "hockey-stick-like growth" in its direct sales activity this year.
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Reach targets 16 to 34-year-olds with social brand Curiously
Reach's Curiously is so far on Tiktok, Facebook, Twitter, Youtube, Instagram and Snapchat - but not its own site.
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How Daily Mail’s 35-strong Snapchat team connects with 15m subscribers
Snapchat has been called the forgotten social media platform, and this year, among news publishers seeking young audiences, it has…
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Pink News CEO on how £2m profit LGBTQ+ brand resonates with Gen Z
Pink News started as a side hustle for founder Benjamin Cohen and is now a global brand boasting £2m annual…
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How Now This became a social media news powerhouse
The president of US-based brand Now This has spoken to Press Gazette about how it became the most-viewed US-based news…
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Most popular sources of news in UK for 2022: TikTok fastest growing outlet
Tiktok was the fastest growing news source in the UK between 2020 and 2022, according to Ofcom’s annual news consumption…
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