Tips from Snapchat on how publishers can connect with young voters
Head of UK partnerships at Snap Inc Lucy Luke shares her insights for news publishers.
BySnapchat
Platform profile: How to reach the 70 million people using Snapchat for news
Press Gazette spoke with Snapchat's UK head of partnerships about how news can succeed there.
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Reliance on social media sees profits fall and jobs cut at Pink News
However the chief executive told Press Gazette in August Pink News should break even this year.
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Pink News makes ‘significant shift’ towards direct partnerships as social media monetisation falls
Pink News has seen "hockey-stick-like growth" in its direct sales activity this year.
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Reach targets 16 to 34-year-olds with social brand Curiously
Reach's Curiously is so far on Tiktok, Facebook, Twitter, Youtube, Instagram and Snapchat - but not its own site.
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How Daily Mail’s 35-strong Snapchat team connects with 15m subscribers
Snapchat has been called the forgotten social media platform, and this year, among news publishers seeking young audiences, it has…
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Pink News CEO on how £2m profit LGBTQ+ brand resonates with Gen Z
Pink News started as a side hustle for founder Benjamin Cohen and is now a global brand boasting £2m annual…
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How Now This became a social media news powerhouse
The president of US-based brand Now This has spoken to Press Gazette about how it became the most-viewed US-based news…
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