
Using AI to transform discoverability at Germany’s oldest news publisher
Natural language processing is being used automate article tagging and boost SEO.
ByFighting for quality news media in the digital age.

Natural language processing is being used automate article tagging and boost SEO.
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An autumn of major Google changes has led to despair and confusion at news publishers.
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The October core update appeared to have a bigger impact than other algorithm changes this year.
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Google now has a “high degree of confidence” it can answer questions on its own.
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Publishers were less affected by March’s core algorithm update than they were six months earlier.
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Data suggests publishers are losing in search – but there are still wins to be had.
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iMatrics delivers huge benefits for publishers through automated metadata.
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Data from SEO experts Sistrix reveals big losses for news domains in organic search in 2022.
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