Journalist fired by Clickout Media saw robot reporter take over their byline
AI-generated ‘ghost’ reporter revealed as tactic of ‘parasite SEO’ specialists.
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Rob Waugh
Rob Waugh is one of Britain's leading technology and science journalists, and has written about business and emerging technology for dozens of newspapers, magazines and websites over the past 25 years
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The SEO parasites buying, exploiting and ultimately killing online newsbrands
An investigation into Clickout Media, the SEO company killing websites with AI content.
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Staff journalists sacked and misleadingly replaced with AI writers
Everything about writers Brian Merrygold and Callum Mercer is fake.
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Faces of fakery: More fake and AI generated experts con their way into media
New Press Gazette research uncovers more PR-generated AI fakery in UK media.
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PR bodies launch campaign against fake experts after Press Gazette investigation
Trade bodies urge journalists to shun rogue PR operators.
By Named: 50 ‘experts’ and linked brands publishers should treat with caution
Experts and brands associated with more than 1,000 likely faked stories.
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Cision investigates and MyJobQuote maintains silence over fake experts network
US PR giant addresses role in circulating hundreds of misleading stories.
By Dubious experts deployed by MyJobQuote published more than 600 times in UK press
Quoted experts do not appear to be real and some have AI-generated profile pictures.
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Google promises Discover ‘fix’ as more fake AI stories top rankings
Discover feed being flooded by fake and ‘deliberately alarming or surprising’ headlines.
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