Fake Forbes websites and the PR agency offering guaranteed coverage – at a price
Fake iterations of the Forbes website are packed with AI-generated and promotional content.
By
Rob Waugh
Rob Waugh is one of Britain's leading technology and science journalists, and has written about business and emerging technology for dozens of newspapers, magazines and websites over the past 25 years
Latest articles
All Articles
AI reporters churn out error-strewn stories for football websites
Reputable online football brands have been taken over by ‘parasite SEO’ firm Clickout Media.
By
Prolific finance journalists facing questions over identities
Authors behind more than 1,000 articles decline to share evidence they are real.
By
AI tools for journalists, and how to avoid ‘brain death’
A range of AI tools are making journalists more efficient, but they come with dangers attached.
By
The SEO parasites buying, exploiting and ultimately killing online newsbrands
An investigation into Clickout Media, the SEO company killing websites with AI content.
By
Staff journalists sacked and misleadingly replaced with AI writers
Everything about writers Brian Merrygold and Callum Mercer is fake.
By
Faces of fakery: More fake and AI generated experts con their way into media
New Press Gazette research uncovers more PR-generated AI fakery in UK media.
By
PR bodies launch campaign against fake experts after Press Gazette investigation
Trade bodies urge journalists to shun rogue PR operators.
By Named: 50 ‘experts’ and linked brands publishers should treat with caution
Experts and brands associated with more than 1,000 likely faked stories.
By