Seven charts that explain the news industry in 2023: From declining ad spend to growth of AI
Press Gazette’s pick of the charts that sum up 2023 for the news business.
Bypaywalls
Who pays for news? Discounts lure in new subscribers but many cancel rather than pay more
At least one-third of news subscribers cancelled or renegotiated their price in the past year.
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Deeply, briefly, not too cheaply: Subscriber discount strategies at leading online publishers revealed
Exclusive Press Gazette data on subscriptions offers at 60 UK and European publishers news publishers.
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Research reveals most effective paywall marketing messages for news sites
The academics tested four different pitches to readers to see which, if any, convinced them to pay.
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Peak paywall? What Time’s move to free online model means for news industry
Why the move away from paywalls at companies like Time and Quartz does not indicate a market tipping over.
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Micropayments for news: With the right tech, revenue model could still take off
Micropayments are the revenue solution that won’t go away. But can they ever work for news?
By Ranked: The best newsbrands at converting readers to paying subscribers
Ranked: major subscription newsbrands by share of paying readers among their online audiences.
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How can publishers sell more online subscriptions? Lower the price, survey says
Polling reveals cost is the key factor in determining whether UK and US consumers would pay for news.
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