Google takes lion’s share of growing UK ad market as publishers lose out
UK ad market grew 6.1% to £36.6bn – but tech platforms take all the growth.
ByFighting for quality news media in the digital age.
UK ad market grew 6.1% to £36.6bn – but tech platforms take all the growth.
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It follows similar, ultimately empty, threats to block news in Canada.
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What can UK publishers learn from the French competition authority’s €250m fine imposed on Google.
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Matthew Scott Goldstein’s follow-up to the piece that inspired a New Yorker article.
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Entertainment Daily was “blocked” by Google for months while one of The Tab’s Facebook pages was suppressed.
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Publishers have deep concerns about Google’s plan to replace cookies with its own Sandbox system.
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Ad spend now increasingly going to a “third wave” of “retail media”.
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Regional press decline can be stopped if it gets level playing field with big tech.
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