Publishers with AI licensing deals have seven times the clickthrough rate
But only a select group of publishers have deals with the LLMs.
By
David Buttle
David Buttle is founder of DJB Strategies, a consultancy working at the intersection of media and technology. Prior to founding his business, David was director of platform strategy and public affairs for the Financial Times. You can reach him on djb@djbstrategies.com.
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DeepSeek launch underlines value of news content to AI companies
AI tech becoming commoditised means news data could have more value for LLMs.
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What Google’s C$100m payout to Canada news industry means for publishers elsewhere
Why legislators may serve publishers better by protecting copyright content from AI incursions.
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Why publishers deserve more than 50/50 generative AI revenue share
Publisher bargaining power is the highest it's been for a long time, David Buttle writes.
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Why Microsoft Copilot Daily launch is ‘moment of significance’ for news industry
Copilot Daily will give users an AI-generated summary of news and weather.
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Disappointment for publishers as Artificial Intelligence Bill missing from King’s Speech
Copyright reform protecting rights-holders like publishers "urgently needed", David Buttle writes.
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Google AI Overviews breaks search giant’s grand bargain with publishers
Why Google has gone too far with AI Overviews, which takes content and advertising from publishers.
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Google’s fight in France and what it means for UK publishers
What can UK publishers learn from the French competition authority’s €250m fine imposed on Google.
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Why defending current news coverage is publishers’ most important battle versus AI
Why news organisations should focus on being remunerated for journalism in real-time, not historical data.
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