Editorial resources from The Guardian’s axed international edition are to be focused on digital projects such as the iPad edition, according to the paper’s readers’ editor Chris Elliott.
These resources include the journalists involved repackaging content from the UK paper for the slimmer international version.
He reports that The Guardian has responded to 75 complaints since stopping the international version of the paper last month and he has also provided some transparency about the circulation figures.
While the foreign edition added between 12,000 and 15,000 copies a day to The Guardian’s ABC sales figure – it turns out that just 3,500 to 5,000 of these were actually sold. Due to a quirk in the ABC rules, all copies distributed abroad count towards the ABC sales total – even those which haven’t been sold.
“International editions were always more costly to produce, and eventually the costs were disproportionate in an era when all papers are facing declining revenues.”