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In association with EX.CO

New publisher video player bridges gap between social platforms and open web

Publisher video player is optimised for immersive mobile viewing.

By Press Gazette

EX.CO – The world’s leading publisher video technology platform EX.CO today launched a new vertical video player that is fully optimised for immersive mobile web viewing and also includes a version optimised for desktop.

Specifically engineered to play vertical video content with a 10:16 aspect ratio, EX.CO’s player has a first-of-its-kind, interactive, and intuitive UX inspired by the video experience on social platforms. 

“Audiences today are consuming massive amounts of video content on social platforms like Meta, TikTok, and Twitch where they are accustomed to seeing vertical video everywhere,” said Tom Pachys, co-founder and CEO at EX.CO. “Publishers now have the tools to form a true end-to-end video strategy – both horizontal and vertical – to interact with their audiences in the most engaging format using the most appropriate tools.”

EX.CO’s new vertical video player for web environments is modelled after the video experience on various social platforms that audiences know and love. The player, which is now available to all publishers globally, is comparable to EX.CO’s horizontal player from a monetisation perspective and shows 17% more engagement than traditional horizontal players, on average.

It allows users to consume a seamless feed of vertical video content without the need to rotate their phones for a better view. The player also includes familiar swiping gesture controls for maximum engagement so users can easily navigate between videos, bringing the user experience made popular by social apps.

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With 78% of all web traffic across EX.CO’s platform coming from mobile and the fact that nearly all mobile users hold their phones vertically, digital publishers have been eager to identify a vertical video solution that they can introduce on their owned and operated properties. EX.CO’s new player will also allow advertisers to reach new audiences with the same high-quality video ads they are producing for social platforms.

“Thanks to mobile-first audiences and social media, vertical video for the open web has arrived–-and publishers are in a perfect position to capitalize on it,” said Oren Regev, chief product officer at EX.CO. “Our new solution will allow publishers to create vertical video for the web and social simultaneously and then simply syndicate the content, thereby saving both time and money. This change has the potential to increase returns on both shoppable video and e-commerce ads.”

Find out more about the new EX.CO video player for publishers here.

EX.CO is the world’s leading publisher video technology platform empowering publishers to own their video strategy for maximum yield. Its AI-based solutions for video management, video monetisation, content automation, and video recommendation are trusted by some of the largest publishers globally including: The Arena Group, CBSi, Hearst, Nasdaq, Time, and VICE Media. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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