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April 29, 2024updated 30 Apr 2024 10:07am

Local media brand SoGlos moves editor to CEO as it eyes Bristol expansion

SoPublishing hopes to start SoBristol after success and promotions at SoGlos.

By Clara Aberneithie

Former SoGlos editor Michelle Fyrne has become CEO of parent company SoPublishing. Deputy editor Chloe Gorman will take over her role as editor.

The team are looking to create a SoBristol, having already employed one journalist and looking to hire more in the near future.

Launched almost 17 years ago by Michelle and James Fyrne, SoGlos is a Gloucestershire-focused local news brand with a lifestyle and business angle.

SoGlos is funded by traditional display advertisements and content marketing with commercial partners.

Annual turnover has grown to almost £1m, allowing investment in their self-built content management system, SoCMS, which can provide in-house partnership proposal and reporting technology.

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Managing director James previously said that the SoCMS was “the most modern, intuitive and efficient… of its kind” and will “save individual journalists a whole day each per week”.

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The outlet claims a monthly online readership of around 200,000 with 30,000 newsletter subscribers.

Michelle told Press Gazette: “I think when we started SoGlos, I approached it in a very editorial way by focussing on our content, readership and brand.

“But I’d say I was probably a bit naïve as well as ambitious when it came to the business side of journalism.”  

She said that her MBA research allowed her to be a “better businesswoman”, understanding how to expand the brand.

She said: “We take our mission to revolutionise regional media quite literally, with some big plans around portfolio expansion, commercial growth, enhancing our relationship with our audience and developing proprietary tech all on the horizon, we will be going some way to achieving this in the near future.

“SoGlos is in remarkably safe hands with Chloe as SoGlos’s new editor, her unwavering enthusiasm, obsession with quality and attention to detail will continue to see the brand soar in Gloucestershire.”

Replacing Gorman as deputy editor will be Annabel Lammas who joined the company as a staff writer more than four years ago.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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