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January 31, 2017

Iliffe Media adds Velvet and IQ magazines to its expanding portfolio of titles

By Freddy Mayhew

Regional publisher Iliffe Media has bought Velvet and IQ magazines from marketing agency Cubiqdesign for an undisclosed fee.

The titles have been run by family team John and Gemma Treby for more than 10 years.

Iliffe has said the magazines, which are based in Newmarket, are an “excellent fit” with its Cambridge Independent title and the 13 newspapers it acquired from Johnston press in a £17m deal confirmed this month, including the Newmarket Journal and Bury Free Press.

A spokesperson for Iliffe said: “It is intended to operate these magazines alongside the newspapers in this region, so that customers can be offered advertising packages across an unrivalled portfolio of titles.”

Velvet Magazine is a monthly consumer lifestyle magazine for Suffolk and Cambridgeshire.

IQ Magazine is a quarterly business magazine offering expert insight, business intelligence and trends for the owners of small and medium-sized businesses in Suffolk and Cambridgeshire.

Edward Iliffe, chief executive of Iliffe Media, said: “We are delighted to have acquired these well-respected and established local magazines.

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“With our long heritage as an independent family-run media business, we firmly believe in the future of local publishing across all platforms and these magazines are a natural extension to our burgeoning group of titles.”

John Treby, managing director of Cubiqdesign, said: “With the continued growth of our agency, the acquisition by Iliffe Media, will allow us to focus on our core services including brand, advertising, marketing and PR.

“Ensuring Velvet and IQ found a new home to expand and be nurtured was key for us and we know Iliffe Media is the right place to take these publications forward. “

Ricky Allan, currently managing director of Iliffe Media, will take responsibility for the new titles.

Iliffe Media launched paid-for weekly the Cambridge Independent in September last year with a print run of 20,000 copies.

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