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August 18, 2016

The Sun triples traffic year-on-year as Local World web figures boost visitors to Trinity Mirror’s digital portfolio

By Freddy Mayhew

The Sun has tripled the number of daily average unique browsers on its website year-on-year since scrapping its paywall in November, the latest ABC website figures show.

The tabloid had 2.584m visitors in July, compared with 792,994 over the same period last year. However, it fell by 5 per cent compared with June when it recorded 2.730m daily visitors on average.

Only the Metro and the Daily Star websites recorded a fall in year-on-year traffic, down 10 per cent and 8.5 per cent respectively, as all other news websites saw a minimum rise of 5.5 per cent.

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