April 19, 2018

Sun is most-read UK newsbrand and dominates on mobile but Guardian top on desktop, new readership figures show

The Sun is the most read newsbrand in the UK, figures from the UK’s new readership measurement standard for the news publishing industry have shown.

Britain’s best-selling newspaper has the highest “total brand reach” at 33.3m monthly readers (including the Sun on Sunday), according to data from the Published Audience Measurement Company.

Pamco has replaced the National Readership Survey and is able to offer publishers greater insight into their digital audiences across all platforms.

See full Pamco figures below

Close behind the Sun titles is the Daily Mail and Mail on Sunday with a total brand reach of 31.2m monthly readers combined.

Within each audience category – print, phone (mobile), tablet and desktop – The Sun dominates on mobile with 23.8m readers a month. But, it is the Mail titles that lead on tablet, with 4.8m readers a month.

On desktop, the Guardian titles are the most read, with 8.7m readers a month, while in print the free Metro newspaper is the most read with a reach of 10.5m readers a month.

Among paid-for print titles, Scottish newspaper The National has the highest reach, followed by The Sun.

By category, print has the highest total monthly reach across all newsbrands included in the survey at 71.9m.

But, when combined, digital reaches well over 200m readers a month. Tablet has the smallest total monthly reach at 30.4m readers.

According to Pamco, 41.3m people read newsbrands every week.

Pamco monthly reach for 2017 (including Comscore data from November) in millions:

Newsbrand	Total Brand Reach	Phone (mobile)	Tablet	Desktop	Print
Sun + Sun on Sunday	33,322	23,862	4,269	4,556	9,860
Daily Mail + Mail on Sunday	31,215	19,760	4,882	6,626	8,966
Daily Mirror + Sunday Mirror + Sunday People	27,122	19,001	3,587	3,858	5,612
Guardian + The Observer	24,823	15,969	3,265	8,728	4,255
Telegraph + Sunday Telegraph	23,692	14,674	3,526	7,087	3,893
Metro	20,749	11,229	1,349	2,420	10,518
The Independent	20,532	14,849	2,949	5,282	0
Daily Express + Sunday Express	13,939	6,459	2,735	4,283	2,822
Evening Standard	13,535	8,357	1,196	2,196	4,859
The National	10,042	0	0	0	10,042
The Times + The Sunday Times	8,123	2,556	512	1,236	5,417
Daily Star + Daily Star Sunday	7,341	3,450	967	1,188	2,447
Daily Record + Sunday Mail	5,588	4,033	532	490	1,147
The Scotsman + Scotland on Sunday	1,936	1,117	264	421	342
The Herald	1,496	831	146	325	399
The Yorkshire Post	1,138	571	112	209	330
Sunday Post	717	113	26	45	554
The Courier (Dundee)	662	324	54	111	254
The Press and Journal	568	252	48	85	230
	Total:	147,407	30,419	49,146	71,947