FT says AI-personalised paywall messaging has quadrupled conversion rate
How publishers including Reach and The Independent are – and aren’t – using personalisation.
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National Newspapers
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National Newspapers
Former Observer big-hitters launch new title with redundancy payouts
The Nerve promises “hard-hitting investigations” blended with “fun”.
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Mirror to lose five ‘general news reporters’ in Reach shake-up
Staff are concerned by new rota with more late and weekend working.
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‘Brave’ advertisers who advertise next to news are seeing results
Brand safety myths were debunked at Press Gazette’s Future of Media Technology event.
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The i Paper makes job cuts but invests in lifestyle, money and comment coverage
Some 17 jobs set to be cut at DMGT-owned daily newspaper title.
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Guardian financial chief: Investment in journalism is driving revenue
Keith Underwood spoke about why The Guardian signed deal with OpenAI and future of the print edition.
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The Observer hires first chief commercial officer
Brand also launching creative studio in months after Guardian sale.
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Financial Times reports global revenue boost to £540m for 2024
Advertising dips but paid-for content and events revenue grows in 2024.
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