View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Media Business
January 17, 2017

Daily Mail publisher pulls out of Project Juno bid to set up Fleet Street joint ad sales operation

By Freddy Mayhew

DMG Media, owner of the Mail titles, has pulled out of talks aimed at stemming the tide of declining print advertising revenue by creating a joint commercial operation for the UK national press.

The initiative, known as Project Juno, was launched in summer last year between major news media publishers including News UK, Trinity Mirror and Telegraph Media Group with discussions led by Arena Media UK founder Steve Booth.

It was set up as a report warned that the UK news industry could lose up to £500m in revenue to online platforms such as Facebook and Google within the next decade.

In a statement, DMG Media told the Financial Times it had “stepped back” from the latest phase of research on the project to pursue its own “broader commercial priorities” in 2017.

“Although not participating at this time, DMG Media wishes its industry partners well and remains supportive of their ongoing efforts,” a spokesperson added.

But the group said it would stand with UK news publishers in defending press freedom from Section 40 of the Crime and Courts Act that would force those not signed up to a state-approved regulator to pay both sides’ legal fees in court cases, win or lose.

A spokesperson for the remaining newspaper groups involved in Project Juno said: “The project companies remain committed to finding greater scale for advertisers through our digital and print channels.

Content from our partners
Pugpig named best media technology partner of 2024 by AOP
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange

“While we are disappointed that DMG have withdrawn from the next phase of the project, they will be kept abreast of developments should they wish to rejoin at a later date.”

Topics in this article : , , ,

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network