View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Alastair Campbell to Kelvin MacKenzie: ‘…buyer’s remorse, you should feel totally f***ing ashamed’

By Freddy Mayhew

Former Sun editor and columnist Kelvin MacKenzie has revealed how Alastair Campbell sent him an expletive-filled email after he told readers he had “buyer’s remorse” after voting for Brexit.

Mackenzie published the complete email, which among other things revealed former Tony Blair spin doctor Campbell’s disdain for News UK proprietor Rupert Murdoch.

He said: “Never mind buyer’s remorse, you should feel totally fucking ashamed to have been for so long part of a giant propaganda machine which has helped the country make a potentially self-destructive decision that future generations will have to live with when you and I are long gone.

“Murdoch has been a complete poison in our national life and you have helped so much. And because you are well sorted it will not hit you nearly as hard as those you and yours have persuaded to make the decision they did. But hey it’s all a bit of fun, eh? Fuck off.”

MacKenzie used his column to level his own attack on Campbell, who was part of the Labour government during the Iraq war and later joined public relations company Portland in 2012 in a senior part-time role.

He said: “Campbell’s No 10 PR machine was a disgrace, where he would call up the dim-witted Sun Editor David Yelland and dictate (sometimes successfully) what the editorial should be.

“These days Mr Campbell is not fussy how he makes his money.

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

“Still living off Blair, he offers PR advice to dictators like the evil Kazakhstan President who kills and tortures at will.

“Plus he’s on the lucrative speaking circuit, where I imagine his most interesting address was: How I helped send dozens of our Brave Boys to their deaths in the Middle East.

“Campbell and his like hated seeing the will of the people triumph in the Referendum.”

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network