The Guardian and Mail Online both saw big increases in year-on-year monthly traffic in May, according to the latest figures from ABC.
Mail Online averaged 91,687,074 unique browsers last month, an increase of 18.69 per cent year on year, while its daily average (28.52 per cent) was up 28.52 per cent year on year.
The Guardian averaged 60,847,400 monthly unique browsers, up 18.42 per cent on May 2011.
UK national newspaper website figures May 2012 (source ABC)
Daily Figures
Name of site; daily unique browsers; percentage change year on year (month on month)
MailOnline : 5,610,664 ; 28.52 ( -0.76 )
Metro : 348,537 ; 12.16 ( 3.92 )
Standard.co.uk : 150,400 ; NA ( 35.97 )
guardian.co.uk : 3,405,011 ; 20.42 ( -12.16 )
The Independent : 713,000 ; 5.61 ( 2.44 )
Mirror Group Digital : 765,044 ; 8.23 ( 15.80 )
The Sun : 1,527,052 ; NA ( -0.24 )
Telegraph : 2,532,022 ; 15.68 ( 8.06 )
Monthly figures:
Name of site; monthly unique browsers; percentage change year on year (month on month)
MailOnline : 91,687,074 ; 18.69 ( 1.53 )
Metro : 8,521,854 ; 12.73 ( 5.87 )
Standard.co.uk : 3,356,950 ; NA ( 33.31 )
guardian.co.uk : 60,847,400 ; 18.42 ( NA )
The Independent : 15,450,335 ; 1.47 ( 2.71 )
Mirror Group Digital : 15,953,205 ; 1.18 ( 16.60 )
The Sun : 25,359,991 ; NA ( 1.16 )
Telegraph : 49,958,693 ; 14.07 ( 11.28 )
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