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August 13, 2015

Women’s magazine ABCs, first half of 2015: All weeklies down, Women’s Health up 8 per cent

By William Turvill

All women's weeklies except for one new launch lost circulation in the first half of 2015, according to ABC.

Richard Desmond's (pictured, Shutterstock) magazines Star (down 30.1 per cent year on year to 148,390) and OK (down 27.6 per cent to 200,015) were the worst performing.

ACH Publishing's OMG magazine – which has today been merged with Love It – launched in February and recorded an average circulation of 52,609. 

Women's weekly magazines, average circulations, January-June 2015

Title Total circulation Y/Y % change Total print circulation % of print circulation paid for
Take a Break 608,743 -7.4 608,743 100
Woman's Weekly 296,793 -3 296,317 100
Closer 283,608 -9.4 281,136 99.9
Chat 274,588 -11 273,434 100
New! 251,296 -23.3 247,735 100
Woman 247,403 -3 246,533 100
That's Life 241,289 -4.5 241,289 100
The People's Friend 214,814 -6.6 214,414 99.8
Woman's Own 208,922 -7.6 208,158 99.2
OK! Magazine 200,015 -27.6 195,017 94.3
Bella 187,095 -4.1 187,095 100
Heat 185,355 -15.7 183,220 95.9
Best 171,227 -16.7 170,877 97.6
Real People 156,478 -8 156,100 100
Star 148,390 -30.1 147,460 99.9
Pick Me Up 143,900 -12 143,373 100
Now 140,289 -22.6 139,152 100
Reveal 133,088 -20.3 132,134 100
My Weekly 103,137 -3 103,137 99.9
OMG 52,609   52,609 100

Titles in the women's lifestyle and fashion sector performed better, with Women's Health recording a year-on-year circulation rise of 8 per cent to 124,740.

Hello Fashion Monthly was audited for the first time and recorded an average circulation of 91,069. 

Candis was the worst performing title in the sector, down 20.3 per cent to 121,918.

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Women's lifestyle/fashion magazines, average circulations, January-June 2015

Title Total circulation Y/Y % change Total print circulation % of print circulation paid for
John Lewis Edition 489,212 1.7 489,212 0
ASOS.com 465,768 -2.3 465,768 0
Good Housekeeping 404,205 -0.6 400,647 98.6
Stylist 403,200 -7.5 403,200 0
Glamour 370,012 -8.6 366,068 96.2
Woman & Home 330,407 -4.2 326,417 98.1
Yours 272,603 0.1 272,603 92.5
Prima 264,155 0.1 263,273 100
HELLO! 261,333 -5.6 256,541 95.5
Cosmopolitan 258,448 -10.6 253,543 85.6
Vogue 200,058 0 191,659 90.3
Red 188,844 -1.6 184,922 95.6
Marie Claire 186,010 -8 183,936 87.2
Elle (U.K.) 164,081 5.7 160,232 90.4
Instyle UK 150,167 2 148,932 75.3
Grazia 143,818 -7.4 139,137 95.3
Look 131,898 -22 129,624 92.3
Women's Health 124,740 8 119,479 93.2
Candis 121,918 -20.3 121,918 99.5
Harpers Bazaar 106,089 -2.2 103,288 62.5
Essentials 104,197 -4.5 103,408 93
HELLO! Fashion Monthly 91,069   90,892 100
Vanity Fair 88,009 -3.4 81,192 82.3
Tatler 84,383 0.4 82,136 64.2
Psychologies Magazine 63,112 -14.4 59,904 93.2
WM The Womans Magazine 19,554 -7.9 19,554 0

 

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