View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Magazines
September 20, 2017updated 21 Sep 2017 4:17pm

Wallpaper 21st birthday edition carries 209 pages of ads and weighs in at 1.5kg

By Dominic Ponsford

Design, fashion and lifestyle magazine Wallpaper marks its 21st birthday this month with the biggest print edition it has ever published.

The 420-page mag weighs in at 1.48kg and includes 209 pages of adverts. The hefty weight is partly due to an increase in the thickness of the paper used.

Publisher Time Inc said that print and digital advertising for the title seeing double-digit percentage growth year on year.

Wallpaper’s brand and content director (editor) Tony Chambers said: “Wallpaper has truly come of age – the very model of a modern 21st century media brand. Print, digital and the experiential working in perfect harmony. The print edition is a truly luxury product and takes the content to a totally new level.”

Wallpaper does not publish an ABC circulation figure. When it was last audited in 2014 it had a monthly circulation of 100,000.

The bumper issue reflects ongoing demand from premium print advertisers for glossy magazine pages.

Vogue published the biggest issue in its 100-year history in 2016.

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

Also in 2016 the Sunday Times Style supplement published the most lucrative issue in its history running to 184 pages.


Topics in this article : ,

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network