New figures released by the National Readership Survey suggest that Asda is the most widely read magazine title in the UK.
By combining data from a national survey of print readership with web readership data from Comscore, the NRS has come up with a combined print and web readership figure for most of the major magazine titles in the UK.
The below table gives monthly print readership, monthly online readership and then a combined figure which NRS says has been de-duplicated to provide a net total
The full data tables are available from the NRS here.
Asda is a free magazine (and it is worth noting that the website figures are for the main supermarket Asda.co.uk).
All the titles which have a * next to them in the list below quote web figures for a shared group website, or a website which is a more general one and not dedicated to that particular magazine title. Numbers quoted are thousands of readers (000s).
|
Title |
frequency | Web | Total | ||
| Asda Magazine* | M | 5803 | 5235 | 10344 | |
| Your M & S | B | 2259 | 4318 | 6302 | |
| Sainsbury's Magazine | M | 3332 | 2640 | 5740 | |
| Tesco Magazine | B | 5175 | 72 | 5241 | |
| Boots Health & Beauty | B | 1938 | 3497 | 5219 | |
| OK! | W | 4988 | 170 | 5134 | |
| Take a Break | W | 4688 | 116 | 4791 | |
| What's On TV* | W | 4311 | 494 | 4763 | |
| What's on TV* | W | 4311 | 146 | 4437 | |
| Good Food* | M | 1247 | 3080 | 4157 | |
| Radio Times | W | 3114 | 870 | 3905 | |
| Hello! | W | 3660 | 261 | 3891 | |
| Closer | W | 3440 | 72 | 3501 | |
| John Lewis Edition | Q | 532 | 2953 | 3440 | |
| Heat | W | 3032 | 312 | 3306 | |
| Olive* | M | 195 | 3080 | 3251 | |
| Easy Cook* | B | 160 | 3080 | 3215 | |
| National Geographic | M | 2074 | 651 | 2677 | |
| Chat | W | 2020 | 494 | 2490 | |
| Now | W | 2020 | 494 | 2480 | |
| Woman's Own | W | 1887 | 494 | 2350 | |
| Time Out | W | 834 | 1566 | 2291 | |
| Waitrose Food Illustrated | M | 1490 | 860 | 2285 | |
| Now | W | 2020 | 238 | 2239 | |
| The National Trust Magazine | Q | 1876 | 356 | 2212 | |
| Top Gear | M | 1685 | 546 | 2196 | |
| Pick Me Up | W | 1536 | 494 | 2012 | |
| Woman's Weekly | W | 1491 | 494 | 1969 | |
| Cosmopolitan | M | 1430 | 416 | 1819 | |
| The TES/The Times Educational Supplement | W | 705 | 1023 | 1697 | |
| Saga Magazine | M | 1335 | 364 | 1682 | |
| NME/New Musical Express | W | 781 | 920 | 1663 | |
| Woman | W | 1168 | 494 | 1650 | |
| Glamour | M | 1251 | 431 | 1650 | |
| Reveal | W | 1495 | 116 | 1604 | |
| What Car? | M | 744 | 893 | 1597 | |
| Good Housekeeping | M | 1349 | 224 | 1563 | |
| Look | W | 1325 | 178 | 1486 | |
| Men's Health | M | 1063 | 420 | 1460 | |
| Nuts | W | 1155 | 308 | 1444 | |
| Vogue | M | 1348 | 98 | 1437 | |
| Empire | M | 870 | 524 | 1367 | |
| Ideal Home* | M | 924 | 413 | 1322 | |
| Weight Watchers Magazine | M | 827 | 488 | 1303 | |
| Gardeners' World | M | 1132 | 135 | 1262 | |
| New Scientist | W | 1011 | 240 | 1241 | |
| Grazia | W | 1147 | 63 | 1203 | |
| Slimming World Magazine | B | 905 | 299 | 1188 | |
| Motorcycle News | W | 797 | 339 | 1131 | |
| Homes and Gardens* | M | 718 | 413 | 1115 | |
| Marie Claire | M | 843 | 279 | 1102 | |
| FHM | M | 841 | 257 | 1091 | |
| Birds | Q | 690 | 371 | 1053 | |
| Autocar | W | 711 | 288 | 992 | |
| Elle | M | 822 | 174 | 987 | |
| Country Living* | M | 739 | 224 | 958 | |
| Zoo | W | 825 | 142 | 955 | |
| Country Life | W | 839 | 120 | 954 | |
| Woman and Home | M | 734 | 203 | 933 | |
| Kerrang! | W | 813 | 90 | 903 | |
| Total Film | M | 544 | 328 | 858 | |
| 25 Beautiful Homes* | M | 389 | 413 | 798 | |
| Archant Life (net) | M | 604 | 144 | 743 | |
| Country Homes & Interiors* | M | 334 | 413 | 741 | |
| FourFourTwo | M | 687 | 42 | 729 | |
| Red | M | 539 | 191 | 724 | |
| Prima* | M | 501 | 224 | 723 | |
| Runner's World | M | 400 | 298 | 689 | |
| House Beautiful* | M | 471 | 224 | 689 | |
| Soaplife | F | 541 | 146 | 686 | |
| Horse and Hound | W | 470 | 192 | 657 | |
| Autosport | W | 429 | 209 | 638 | |
| GQ | M | 389 | 230 | 611 | |
| Company | M | 508 | 108 | 611 | |
| Living Etc. | M | 174 | 413 | 583 | |
| InStyle | M | 373 | 58 | 429 | |
| Easy Living | M | 300 | 129 | 428 | |
| Stuff | M | 247 | 152 | 396 | |
| Delicious | M | 225 | 150 | 373 | |
| You and Your Wedding | B | 164 | 208 | 372 | |
| Vanity Fair | M | 221 | 138 | 360 | |
| Heritage Today | Q | 191 | 166 | 357 | |
| Car | M | 157 | 167 | 324 |
Frequencies referred to are M – monthly, B – bi-monthly, W – weekly and Q – quarterly.
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