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February 13, 2014

National Trust Magazine tops 2 million circulation figure as December 2013 ABCs released

By Darren Boyle

The National Trust Magazine is the most popular periodical in the country according to the latest ABC figures with a circulation of more than 2,000,000.

It has beaten Asda and Tesco magazines into second and third place with 1,983,433 and 1,935,680 respectively.

TV Choice slips in to fourth place with 1,374,813 with a year-on-year increase of 11.8 percent – but it is the best performing paid-for title.

Meanwhile the Radio Times dropped seven per cent to 826,302 in the second half of 2013.

Free title Waitrose Kitchen made it into the top ten with the biggest circulation increase of 85 pe cent jumping from 356,083 to 659,271.

Saga Magazine dropped to below 500,000 with a 17.4 percent drop in circulation to 487,512.

List of the top 100 magazines in the UK by circulation December 2013

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