Men’s Health remained the top-selling men’s magazine in the second half of 2012 despite losing print sales at a rate of 8.4 per cent year on year.
But digital edition sales (audited separately by ABC) add 12,676 a month to that total.
The two free weekly titles Shortlist and Sport still head the table while FHM, Nuts and Zoo all saw big falls.
T3 is another title whose digital edition success is not reflected in the table. It claims combined digital and interactive edition sales of 29,163.
UK men's magazine sales for the second half of 2012
(Source ABC)
Name of title; circulation figure; percentage change year on year
|
Shortlist |
531,733 |
1.0% |
|
|
Sport |
302,466 |
-0.7% |
|
|
Men's Health |
202,704 |
-8.4% |
|
|
GQ |
120,141 |
0.0% |
|
|
FHM |
114,677 |
-18.5% |
|
|
RWD |
98,303 |
2.1% |
|
|
Nuts |
80,186 |
-29.7% |
|
|
BBC Focus |
74,316 |
9.7% |
|
|
Stuff |
73,441 |
-8.5% |
|
|
Men's Fitness |
61,808 |
0.1% |
|
|
Esquire |
61,579 |
8.8% |
|
|
Wired |
51,105 |
0.1% |
|
|
Zoo |
44,068 |
-19.3% |
|
|
Square Mile |
42,613 |
N/A |
|
|
Healthy for Men |
37,968 |
-35.8% |
|
|
T3 |
36,054 |
-26.4% |
|
|
How It Works |
35,122 |
15.8% |
|
|
Front Magazine |
30,061 |
-11.8% |
|
|
Bizarre |
17,088 |
-16.4% |
|
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