Business publisher Incisive Media is to turn its weekly Computing magazine into a fortnightly publication next month.
The business technology magazine will shift its distribution pattern from 10 June as part of wider changes that will see a new companion website launch later in the year.
The magazine will also undergo a redesign that will see it change size and increase pagination as the new-look title shifts focus.
Lem Bingley, director of content at Computing, told Press Gazette that fortnightly publication would allow the magazine to provide the ‘analytical depth’its audience expected.
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The redesign was not a way of cutting cost from the magazine, Bingley added, but about improving the “look and feel of the brand”. He said the magazine wouldn’t cut staff as a result of the revamp – and was instead recruiting.
Bingley said internal research showed that readers wanted online information during their work day but that print was enjoyed away from the office, so the print edition of Computing was changing to suit the needs of its audience.
He said: ‘We think the role of print is changing. Our research has suggested that our audience wants print publication to be more self-contained for ‘down time’.”
Under the same programme of investment, Computing’s new website will go live in the autumn, in what Bingley calls a ‘significant undertaking that is more than cosmetic”, with the recognition that web is the primary route for their audience.
In addition to print and online changes, Computing is also planning to launch a new programme of live events with its IT Forum, which took place in March, set to become a quarterly event.
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