October 8, 2010

BSME reveals best mag innovators and campaigners

The British Society of Magazine editors has announced the final shortlists for its annual awards – for the innovation and campaign categories.

The other shortlists have already been revealed and the winners are to be announced at an awards dinner in London on 9 November.

Here are the final two shortlists (source BSME):

Innovation/brand-building initiative of the year

Amanda Baillieu, Building Design, for The BD Archives, an anniversary book of 40 archive pictures of architecture’s leading figures that BD has covered over the past four decades.
Tony Chambers, Wallpaper, for Handmade, an initiative to commission and produce over 100 unique products. An agenda-setting exhibition at the Milan Furniture Fair and a groundbreaking issue printed on seven different paper stocks with 21,000 personalised, handmade covers printed and delivered to subscribers.
Clare Gogerty, Coast, for The Great Seaside Poster Revival. Seven artists were asked to rethink classic seaside posters and design new versions championing their favourite resorts. These original works of art were auctioned on eBay to raise funds for the Marine Conservation Society (raising £5,000).
Ali Hall, Look, for Look Fashion Show, the first ever magazine event to run at London Fashion Week, showcasing all the top high street brands on the catwalk. Watched by 500 Look readers, it encapsulated the new democratisation of fashion.
Trish Halpin, Marie Claire, for Inspire & Mentor. In association with the Princes Trust, the initiative has engaged some of the most powerful women in the UK to share the secrets of their success through features and workshops, as well as to directly mentor Marie Claire readers.
Richard Hoey, Pulse, for Pulse CPD, an initiative to convert clinical features into online educational modules.
Jeremy Langmead, Esquire, for The Singular Suit Project. Eighteen leading menswear designers were asked to collaborate with 18 renowned artists to create a bespoke suit that brought together the worlds of high style and cutting edge culture for a unique Esquire portfolio.
Lisa Smosarski, Stylist, for Stylist Network, an initiative to help women to further their careers both in their current roles, but also championing their entrepreneurial dreams. Through carefully crafted editorial and inspirational events, the Stylist Network uniquely taps into the ambitions of career women across the country.

Campaign of the year

Giles Barrie, Property Week, for Site Life, a campaign designed to revive empty development sites and properties across the UK, naming and shaming empty sites, and showcasing the best ‘meanwhile uses’.
Juliet Bernard, The Knitter, for The Knitter/Macmillan Comfort Blanket to raise awareness of and drive participation in The Macmillan World’s Biggest Coffee Morning among the knitting community through digital channels.
Louise Court, Cosmopolitan, for Please Tell Someone, a campaign to encourage more woman to speak out about sexual assault.
Julia Goodwin, House Beautiful, for Greener Streets, a powerful interactive campaign, involving readers, experts, celebrities, politicians and a commercial partner, which galvanised home lovers to improve where they lived and encouraged them to work together to create ‘Greener Streets’ throughout Britain.
Mandie Gower, Zest, for Zest Cycle Safe Campaign. Eighty-nine percent of cyclists killed in collision with HGVs in London last year were women, so Zest launched a campaign for free cycle safety lessons for women nationwide.
Stuart Macdonald, Inside Housing, for Safe As Houses, a campaign to improve regulations and procedures thereby making flats and tower blocks safer to live in.
Bronagh Miskelly, Community Care, for The Dementia Declaration, Community Care’s campaign to raise dementia up the political agenda in the run-up to the general election which won unprecedented commitments from the two parties in Britain’s coalition government to fund improved care.