Month-on-month The Independent was the fastest UK newspaper website in November, up 26.8 per cent to 4.6m unique browsers per day – fuelled by US election coverage.
Independent editor Christian Broughton said: “Our passion and bold journalism shone through, particularly in the US market, with comment pieces from Independent Voices and distinctive news lines leading the way.
“At a time when there is so much concern about fake news on social media, I hope it is hugely reassuring for us all to see that real news can be such a potent force on Facebook.
“Whether our readers are subscribing to our Daily Edition app, visiting our website, or following us via social media, we see it as very good news indeed that more people than ever are coming to our journalism to find the truth, and a truly independent view of the world.”
The Sun was again the fastest growing newspaper website in year-on-year terms up 114 per cent to 3.5m unique browsers per day in November.
There are currently no online traffic figures provided for The Guardian.
| Title | Nov-16 | MoM% | YoY% |
| MailOnline | 14,801,375 | 3.58 | 1.16 |
| Mirror Group Nationals | 5,553,047 | 9.86 | 17.07 |
| Telegraph | 4,915,465 | 22.24 | -2.12 |
| The Independent | 4,612,684 | 26.79 | 40.75 |
| The Sun | 3,464,419 | 10.15 | 114.29 |
| express.co.uk | 1,524,567 | 4.47 | 16.31 |
| Metro | 1,410,708 | 4.67 | -2.73 |
| Manchester Evening News | 730,146 | -3.77 | 24.79 |
| dailystar.co.uk | 706,822 | -4.6 | 8.48 |
| Evening Standard | 694,136 | 18.13 | 33.55 |
| Liverpool Echo | 552,344 | 3.03 | 17.68 |
| Wales Online | 383,206 | 10.54 | 21.66 |
| Birmingham Mail | 280,107 | -2.08 | 25.67 |
| Chronicle Live | 244,067 | -2.57 | 18.61 |
| Hull Daily Mail (Web) | 111,621 | -4.28 | |
| GazetteLive | 107,635 | -7.83 | 4.63 |
The Mirror titles had the worst performing national newspaper print figures in November (full table below) – with the Daily and Sunday Mirror and Sunday People all suffering double digital declines.
The Times, Sunday Times and Sunday Telegraph all increased circulation with the help of additional free copies (bulks).
The Observer was the only national newspaper to title to increase sales year on year without the aid of bulks or price cutting (up 0.48 per cent year on year).
| Product | Nov-16 | MoM% | YoY% | Bulks |
| The Sun | 1,649,997 | -1.33 | -7.76 | 95,719 |
| Daily Mail | 1,482,110 | -1.9 | -6.67 | 65,707 |
| Metro (free) | 1,480,900 | 0.05 | 10.07 | |
| The Sun on Sunday | 1,406,850 | -2.11 | -4.96 | 98,073 |
| The Mail on Sunday | 1,291,432 | -1.87 | -7.47 | 59,639 |
| Evening Standard (free) | 900,126 | 0.03 | -0.02 | |
| The Sunday Times | 797,866 | 2.13 | 2.56 | 80,312 |
| Daily Mirror | 733,543 | -2.99 | -11.17 | 34,000 |
| Sunday Mirror | 635,969 | -6.54 | -16.49 | 34,000 |
| The Daily Telegraph | 455,438 | -0.34 | -5.26 | 20,801 |
| Daily Star | 452,415 | -2.14 | 0.53 | |
| The Times | 442,670 | 1.22 | 8.61 | 76,020 |
| Daily Express | 395,664 | -0.4 | -1.9 | |
| The Sunday Telegraph | 363,965 | -0.22 | 0.33 | 24,391 |
| Sunday Express | 345,111 | -1.18 | -3.75 | |
| i | 268,946 | -3.55 | -1.83 | 60,378 |
| Daily Star – Sunday | 264,159 | -3.87 | -8.65 | |
| Sunday People | 248,274 | -5.6 | -14.24 | 7,000 |
| Financial Times | 191,793 | -1.22 | -6.76 | 21,972 |
| The Observer | 190,297 | 0.87 | 0.48 | |
| Sunday Mail | 173,106 | -1.75 | -13.53 | 3,811 |
| Daily Record | 161,431 | -1.15 | -10.88 | 4,970 |
| The Guardian | 159,082 | 0.83 | -3.98 | |
| Sunday Post | 144,864 | -1.89 | -13.82 |
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