October 25, 2012

Mail Online is biggest and fastest-growing press website with 101m browsers

Mail Online attracted more than 100m monthly unique browsers for the second month running in September.

Despite the figure dropping 3.95 per cent last month the website still reported traffic of 101,545,466.

Elsewhere, every other website audited by ABC reported a drop in traffic in September in month on month terms, after reporting a bumper month in traffic in August thanks to the London Olympics.

Looking at the year on year comparisons, Mail Online was again the fastest growing website – up more than 50 per cent (twice the rate of second biggest site Guardian.co.uk).

The Telelgraph's monthly total was up 35.4 per cent year on year to 51.4m unique browsers worldwide while Mirror Group rose 25.1 per cent to 15.7m monthly browsers.

ABC national press website figures for August 2012

Year-on-year comparisons

Title	Daily unique browsers	% change year on year	Monthly unique browsers	% change year on year
MailOnline	6,366,625	56.68	101,545,466	50.20
guardian.co.uk	3,633,337	24.49	65,334,208	25.44
Telegraph	2,679,920	34.39	51,406,858	35.36
The Sun	1,564,206	9.68	26,475,302	18.36
The Independent	763,685	16.04	16,306,316	11.11
Mirror Group Digital	738,236	21.77	15,741,023	25.09
Metro	311,032	-15.26	7,465,333	-12.84
Standard.co.uk	138,600	-2.36	3,050,289	-6.95

Month-on-month comparisions

Title	Daily unique browsers	% change month on month	Monthly unique browsers	% change month on month
MailOnline	6,366,625	-2.91	101,545,466	-3.95
guardian.co.uk	3,633,337	-4.80	65,334,208	NA
Telegraph	2,679,920	-2.56	51,406,858	-4.65
The Sun	1,564,206	-5.88	26,475,302	-7.32
The Independent	763,685	-15.95	16,306,316	-15.70
Mirror Group Digital	738,236	-12.07	15,741,023	-7.10
Metro	311,032	-16.80	7,465,333	-13.85
Standard.co.uk	138,600	-18.99	3,050,289	-21.41