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October 25, 2012

Mail Online is biggest and fastest-growing press website with 101m browsers

By Press Gazette

Mail Online attracted more than 100m monthly unique browsers for the second month running in September.

Despite the figure dropping 3.95 per cent last month the website still reported traffic of 101,545,466.

Elsewhere, every other website audited by ABC reported a drop in traffic in September in month on month terms, after reporting a bumper month in traffic in August thanks to the London Olympics.

Looking at the year on year comparisons, Mail Online was again the fastest growing website – up more than 50 per cent (twice the rate of second biggest site

The Telelgraph's monthly total was up 35.4 per cent year on year to 51.4m unique browsers worldwide while Mirror Group rose 25.1 per cent to 15.7m monthly browsers.

ABC national press website figures for August 2012

Year-on-year comparisons

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Title Daily unique browsers % change year on year Monthly unique browsers % change year on year
MailOnline 6,366,625 56.68 101,545,466 50.20 3,633,337 24.49 65,334,208 25.44
Telegraph 2,679,920 34.39 51,406,858 35.36
The Sun 1,564,206 9.68 26,475,302 18.36
The Independent 763,685 16.04 16,306,316 11.11
Mirror Group Digital 738,236 21.77 15,741,023 25.09
Metro 311,032 -15.26 7,465,333 -12.84 138,600 -2.36 3,050,289 -6.95


Month-on-month comparisions

Title Daily unique browsers % change month on month Monthly unique browsers % change month on month
MailOnline 6,366,625 -2.91 101,545,466 -3.95 3,633,337 -4.80 65,334,208 NA
Telegraph 2,679,920 -2.56 51,406,858 -4.65
The Sun 1,564,206 -5.88 26,475,302 -7.32
The Independent 763,685 -15.95 16,306,316 -15.70
Mirror Group Digital 738,236 -12.07 15,741,023 -7.10
Metro 311,032 -16.80 7,465,333 -13.85 138,600 -18.99 3,050,289 -21.41


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