The Daily Mail today launched a long-form video strategy around a slate of original series designed to be watched primarily via the Youtube app on home TVs.

The Mail’s new Global Video Studio is developing about 20 shows, including “Price of Fame”, which looks at how expensive it is to live the life of a celebrity, and “Your Body on Sport”, which looks in-depth at the physiological and medical issues facing professional athletes.

“The company is basically making a big investment in video”, Tony Manfred, the Mail’s global head of video, told Press Gazette. “This is a hit strategy. We expect these to be big, blockbuster, million-view-an-episode-type of things.