Norway’s biggest daily doubles audio audience with AI-voiced articles
Norwegian daily says text articles read by an AI voice have similar listen rates to its podcasts.
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Fighting for quality news media in the digital age.
Norwegian daily says text articles read by an AI voice have similar listen rates to its podcasts.
ByKamal Ahmed is reuniting with his former BBC colleague's production company to launch the audio strategy.
By"Part of the problem is that we are optimising on sites for the super users."
ByThe FT was the big winner, taking home four awards.
ByFor the first time the BBC's "premier news podcast" will run seven days a week.
ByInteractions between hosts and their audience are already feeding back into on-air editorial choices.
ByOfcom report also shows interest in news on speech radio versus podcasts.
ByEast will report to Mail editor Ted Verity and Rothermere heir Vere Harmsworth.
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