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May 2, 2024

Podcast 70: The Atlantic’s winning subscription strategy with CEO Nicholas Thompson

Thompson speaks to Press Gazette after the magazine brand reached profitability and 1m subscribers.

By Press Gazette

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.

CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic’s recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.

Read a written version of our interview with Thompson here.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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