Viral video platform TikTok has more than 100m monthly users in the US, and another 100m across Europe. And it appears to be growing fast.

In January, BBC journalist Sophia Smith Galer said she was “flummoxed” that more news organisations haven’t launched on the platform and followed the example of Dave Jorgenson, the “Washington Post TikTok guy”.

In the latest edition of Press Gazette’s Platform Profile series, we seek to explain why some large news groups remain absent from TikTok. We examine the pros and cons of the platform for publishers and share some tips from the Washington Post’s Jorgenson (video below).