Threads vs Bluesky: Meta’s Twitter rival appears to be winning with publishers

But a few major publishers seem to be taking invite-only Bluesky seriously.

Bluesky and Threads are seen on smartphones, illustrating a story about which social network apps news publishers have taken to six months on from the Meta-owned platform's launch. — Bluesky and Threads are seen on smartphones. Pictures: Primakov/Shutterstock, Rafapress/Shutterstock (right)

Six months after it launched, many publishers continue to actively post on Threads despite the Meta-owned platform’s ambivalence to news.

Fellow X/Twitter rival Bluesky, which was launched in February by a group including Twitter founder Jack Dorsey, has not been nearly as widely adopted by the news industry.

Still invite-only, Bluesky hit three million accounts on Tuesday, having hit two million in mid-November.

Bron Maher

@bron_maher

Bron Maher is Press Gazette's senior reporter, covering US and UK media. He joined Press Gazette in November 2021 from Newsguard, a US start-up that reviews how far news sites adhere to journalistic standards.