Who pays for news? Discounts lure in new subscribers but many cancel rather than pay more
At least one-third of news subscribers cancelled or renegotiated their price in the past year.
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Deeply, briefly, not too cheaply: Subscriber discount strategies at leading online publishers revealed
Exclusive Press Gazette data on subscriptions offers at 60 UK and European publishers news publishers.
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Reach reader revenue trials: Premium apps, paid-for newsletters and ad-free Express
Reach is diversifying away from ad revenue, although that will remain the main focus.
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Ten major trends in news consumption publishers need to be thinking about
“Part of the problem is that we are optimising on sites for the super users.”
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Bundled: Inside The New York Times’ revenue growth strategy
Bad news for anyone who wants to buy a news-only NYT subscription: the future is bundles.
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Semafor CEO Justin B Smith says start-up heading for profitable month in year one
Semafor claims to have an audience of about four or five million people per month so far.
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Research reveals most effective paywall marketing messages for news sites
The academics tested four different pitches to readers to see which, if any, convinced them to pay.
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Reach launches first metered paywall experiment on MEN app
Reach may “explore premium options” with more of its biggest newsbrands if the trial is successful.
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