Weekly newspaper launches cash for mastheads school campaign

Weekly title the Chichester Observer launched a cash for schools promotion this week which will see readers trade in mastheads for money.

Infant, junior and primary schools will receive 2p for every masthead while senior schools up to Year 11 will receive 1p.

It might not be enough to pay for a new roof, but Observer editor-in-chief Colin Channon said it will be enough to pay for ‘a small treat”.

Writing in this week’s paper Channon said: ‘I work very closely with schools, and I know budgets have never been tighter.

‘I was visiting one school which was working on improving pupil attendance, and was very keen to hold a party for pupils. But there wasn’t any money to even fund a small celebration.

‘A scheme like this is ideal – it will bring in a little extra cash for a small treat, or buy some books or comics to encourage children to read.

‘If schools and parents band together and collect, then a nice little sum could be winging its way to the school office before the end of the school year.”

The most recent figures from ABC show the paper has an average weekly circulation of 29,348.