View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 31, 2022updated 07 Oct 2022 7:14am

Twitter Tiles: Platform trials new way of sharing stories with Guardian, NYT and WSJ

By Charlotte Tobitt

The Guardian, New York Times and Wall Street Journal are taking part in a trial with Twitter to display links to their articles in a new, more visually appealing way.

The three publishers were chosen because they have highly engaged and trusted audiences on the social media platform, according to Twitter, and news was chosen as it is such a popular subject among its users.

Currently hyperlinks to articles on Twitter show as Twitter Cards, which show a headline, description and thumbnail.

The new customisable Tiles have been designed to help websites stand out from the crowd, tell better stories, and drive more engagement. They could use text, a larger image and a call-to-action button – for example, below, the Tile says “Read on The Guardian” in a bold bar.

The format will be automatically rendered when a tweet links to the domain of a website partnered with Twitter – currently just three publishers.

New Twitter tile for The Guardian

A Twitter spokesperson said: “We’re testing Tweet Tiles, a new, customisable way to expand the creative surface area of a tweet, starting with a few select news partners.

“We’re excited to learn from this test as we explore opportunities for developers and partners to make Twitter more delightful for everyone.”

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

[Read more: Pros and cons of the community-building live audio platform Twitter Spaces]

The trial Tiles can be seen by some, but not all, users in web browsers and on the iOS Twitter app.

A Guardian News and Media spokesperson said of the trial: “The Guardian is currently taking part in a Tweet Tiles pilot visible to some Twitter users on iOS and web. This pilot allows us to experiment natively with new and creative ways of sharing Guardian articles and explore how we engage people on the platform through different visual, customisable posts.

“The Guardian has always thought about the way its journalism is presented in different formats, especially on social media; from bold distinctly Guardian designs on Instagram to engaging visuals promoting our original series on Snapchat and popular videos and explainers on Youtube and Tiktok.”

[Read more: Google ‘helpful content’ update to crack down on publishers creating ‘unsatisfying’ SEO stories]

Picture: Twitter screenshot

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network