Sky Bet has been reprimanded by the Information Commissioner’s Office (ICO) which said the site was unlawfully processing people’s data using advertising cookies without their consent.

The ICO said Sky Bet was processing people’s personal information and sharing it with advertising technology companies as soon as they accessed the website – before they were given the chance to accept or reject cookies.

This meant personalised advertising could be targeted towards them without their knowledge or consent, the ICO said.