‘Consent or pay’: Why UK news websites are getting tough with readers over data
The Times has set the highest price for avoiding personalised advertising - but will people actually pay?
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Sun, Mail, Mirror, Express and Independent roll out ‘consent or pay’ walls
The publishers are charging between £1.99 and £4.99 monthly for cookie-less access to their sites.
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Digital advertising crossroads is time for ‘genuine rethink’ by publishers
Advertisers can also do more to better support the publisher ecosystem.
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Google cookie U-turn could be another meteor heading for publishers
News publishers have been urged to continue their transition towards first-party data strategies.
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Google scraps plan to ditch cookies on Chrome
Google plan to 'enclose the open web' has failed, say campaigners.
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Footballco unveils post-cookies ad targeting solution, ‘FC Precision’
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
By Most Britons want online journalism ad-funded, but don’t like the ads they see
Vast majority more willing to share data than to pay money for content.
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Google Sandbox rollout could cost publishers 60% of online advertising revenue
Privacy Sandbox, Google’s upcoming replacement for third-party cookies, will reduce publishers’ revenue from programmatically-sold online ads by 60%, according to…
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