More UK news publishers are adopting ‘consent or pay’ advertising model
Consent rates jump up and small number of holdouts tend to pay instead – experts say it’s a win-win.
ByFighting for quality news media in the digital age.
Consent rates jump up and small number of holdouts tend to pay instead – experts say it’s a win-win.
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Opt-out proposal like burglars being allowed unless banned by sign on front door, one response says.
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Likes of Mail Online, The Independent, Mirror, Express, The Sun and The Times already have the model.
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Information Commissioner’s Office also set to begin looking at cookie tracking on the 1,000 most popular websites.
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ICO also said cookie usage at 99 of the top 100 websites is now compliant.
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The publishers are charging between £1.99 and £4.99 monthly for cookie-less access to their sites.
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Guardian cookies banner now allows people to say “No, thank you” on their first click.
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Publishers considering “consent or pay” model given chance to put case to ICO.
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