Reuters has targeted a new market – India’s 250 million farm workers who crave real-time information on crop prices and weather reports.
The financial news provider has so far signed up 250,000 farmers for the service, delivered by mobile and collated by a team of about 45 local market reporters, according to the Sunday Times.
Reuters Market Light is looking to capitalise on India’s booming mobile phone market. The service costs £2.19 a quarter.
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