View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
January 19, 2024

Positive News spreads to 3,500 UK advertising boards

Press Gazette spoke to Positive News' CEO about their business model and new partnership.

By Clara Aberneithie

Quarterly magazine and website Positive News will will see its stories shared on digital advertising screens across the UK over the coming months.

Clear Channel UK donated £20m worth of media space to 50 charities last year and this is the first time it has worked with a publisher in this way.

Positive News shares socially relevant positive stories with the intention of spreading uplifting news ranging from progress in cancer treatments to investment in renewable energy.

The Reuters Institute published research in 2022, underlining how 46% of people in the UK selectively avoid news, with many saying news negatively effects their mood.

The proportion of people selectively avoiding news almost doubled from 2017 to 2022 in the UK.

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

The brand, which launched in 2016, has a free website and paid-for quarterly magazine which now boasts 10,000 subscribers. It also has a supporter scheme which is similar to The Guardian model whereby readers pay to keep the website free for all.

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

Magazine subscribers pay £30 per year for four issues and 88% are UK-based.

Positive News does not carry traditional advertising but it has a numberof native content deals with paid brand partners.

Positive News CEO Sean Wood told Press Gazette: “As a small, independent media organisation, we’re excited by this opportunity to have our headlines in the public space at this scale.

“It’s now not a case of people proactively ‘hunting down’ our journalism which is how we get most of our audience growth at the moment because our marketing budgets are so small.”

He added: “We’re really hoping that this will not only raise brand awareness for us, but also have an impact at the community level in terms of improving people’s perspectives, mental health and sense of agency.”

Up until the end of March, Positive News stories will be shared in public spaces on Clear Channel UK’s 3,500 advertising boards.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network