Natmag has closed Cosmogirl!, in another blow to the collapsing teen market.
The decision follows the closure of Smash Hits! and Sneak by Emap, as well as the sale of Bliss to Panini in the last year. BBC Magazines recently closed It’s Hot! but retains Top of the Pops magazine.
In a statement Natmag said it had undertaken a complete review of its portfolio and decided that the August edition of Cosmogirl will be its last. The company said it would hope to find the editorial team alternative roles within the business.
The Cosmogirl! offshoot – digimag Jellyfish – has been granted an extended test period by the company. Significantly, it will now focus on targeting a much older age group than its original 12-to-16-year-old audience. The new test period, running until September, will move the online title into parent brand, Cosmopolitan’s territory, targeting 18-to-25-year-olds.
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