The Mirror has claimed the World Cup helped deliver record audience numbers to its standalone website, MirrorFootball.co.uk.
According to internal (therefore unofficial) web traffic numbers, 2,960,744 unique users visited the site between 11 June and 12 July – a 33 per cent increase on the website’s traffic for May.
MirrorFootball.co.uk was launched last August to coincide with the start of the last Premier League season and was then joined by a sister site when the Mirror launched the 3am.co.uk gossip website.
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